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Making Urban Radio Unlocked!
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"The structure of this rhythm is cyclical rather than linear, suggesting the interconnectedness of things. It seeks to hold, if only for a moment, the past and present in perfect tension." New Power Generation, Hampton University
We find the future by honoring the past and staying grounded in the present. W.G. Smith tracks and studies the dynamic trends arising from the urban market by offering brand, consumer market and media audience insights at the forefront of change.
W.G. Smith and Associates Media has released a new book Urban Radio - Unlocked! that unlocks the code behind urban radio’s timeless appeal and tremendous ratings prowess. It offers s a new definition of what urban radio is today, and as a result, provides critial and key insights for better understanding, selling and buying urban radio.