SERVICES
 
 
 

World Class Research and Trend Analysis

 
 
"Global city lights:
 
 
The Eastern U.S., Europe, and Japan are brightly lit by their cities, while the interiors of Africa, Asia, Australia, and South America remain (for now) dark and lightly populated." Data courtesy Marc Imhoff of NASA GSFC and Christopher Elvidge of NOAA NGDC. Image by Craig Mayhew and Robert Simmon, NASA GSFC.
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World Class Research and Trend Analysis
 
As a global market research and media company, W.G. Smith & Associates, LLC offers a wide
variety of market research and media services.  We specialize in consumer market research,
telecommunications policy, broadband and cable competitive analysis and media studies. 

Consumer Market Research, Telecommunications Policy and Competitive Analysis

 
W.G. Smith provides a full range of quantitative and policy research services.   We provide research
services for both consumer and business markets, and policy initiatives. Services include research design,
questionnaires, market research survey deployment, and data analysis. 

Certification: 
Quantitative Analysis and Marketing Research Methodology and Applications, Burke Research Institute.

Quantitative Market Research Example
Audience Research Project (AAARP) Corporation for Public Broadcasting 
 
Focus Groups, One-On-One Interviews,  Video, Audio, Photo and Editing for Presentations 

W.G. Smith conducts and manages qualitative market research services for focus groups,
one-on-one interviews, and custom designed projects. Deliverables consist of designing,
recruiting, collecting, moderating and interpreting research data and results.
We specialize in conducting community, customer, non-customer and in-culture projects.  In addition, we create
qualitative video, audio, and photo capture, and editing for graphically enhanced presentations of research findings. 

Certification:
Qualitative Research, Burke Research Institute

Qualitative Research Example:  
Durham Arts Council (DAC) Audience Development Study
 
Media Studies

W.G. Smith & Associates LLC has a long and established record of conducting groundbreaking media research projects. 
We have worked with trend-setting program providers, such as ESPN, HBO, and Simmons-Lathan Media Group. 
In addition, we also work with  cable operators,  regional programmers, as well as local and community radio and
television stations.

Certification:
Society of Cable Television Engineers (SCTE)
 

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