“If you truly want to understand the ethnic segments in the urban marketplace, there is no substitute for the Urban Market Report" Oscar Gandy, Ph.D. and Herbert I. Schiller Professor, Emeritus. Annenberg School of Communications, University of Pennsylvania"

W.G. Smith & Associates, LLC commemorates the 10 Year Anniversary of the Urban Market Report: A Tapestry of Media & Life® report series with the special report - Urban Radio: The Power Unlocked!

The report is a research first -- because it delves deeply into the enormous power of urban radio and its unique affinity and ability to reach, engage and connect with urban radio listeners and urban consumers in the U.S. and globally. This report offers new and previously undiscovered insights designed to assist advertisers, advertising and marketing agencies, policy-makers and the radio industry.

You will learn about the true power of urban radio and why it offers such an ideal platform for your product, service, advertising campaign or client. The study provides trend-setting econometric analysis as well as a working framework that helps maximize the value proposition and ROI of urban radio.

Who Is It For?

Station Group Research

Satellite Radio

Cable MSOs

Satellite Television

ISPs

Consumer Electronics

Music Labels

Advertising Agencies

Public Relations

Advertising Marketing & Promotions Dept.

Telecommunications

Media and Music Industry Trade Groups

Radio Station Trade Groups

Satellite Radio

Musical Internet Sites

Policy Groups and Government Agencies (International, National and Local)

Terrestrial Radio Stations (General Managers, General Sales Managers, National, Spot, and Local Account Managers)

What You Get in the Urban Market Report! Makes A Stunning Client Gift!

Insights, obstacles and opportunities for urban radio sales
Interview results from advertising and radio professionals
Econometric models and market analysis
Findings and audience analysis from the telephone survey
Analysis on urban radio format drivers and predictors
Historical analysis of selected of DJ’s and announcers and why they are important to urban radio today!

More Details

   Abstract      Research Methods     Table of Contents     Fact Sheet

   Sample of Urban Market Report paper selected by the Advertising Research Foundation and ESOMAR (PDF)

   Urban Market Report Clients

   Certifications in Quantitative and Qualitative Research and Marketing Research Methodology and Application

Research Overview and Deliverables

Urban Radio: The Power Unlocked! quantifies new statistical insight by tapping deeply into psychographic, technographic, econometric and demographic relationships and patterns that can be established and associated with urban radio and selected mainstream radio formats and listeners. It unearths key fundamentals, variables and reasons that give rise to the true power behind urban radio.

The report focuses on 5 of the top urban markets in the U.S. that reflect the epitome in urban life. These markets were surveyed by telephone capturing a sample base of 570 urban radio listeners.

The report also includes the results from 2 qualitative studies with findings from one-on-one interviews with 200 urban radio professionals, advertising executives, and media buyers and planners that was over 5 years in the making.