W.G. Smith & Associates, LLC commemorates the 10 Year Anniversary of the Urban Market Report: A Tapestry of Media & Life® report series with the special report - Urban Radio: The Power Unlocked!
The report is a research first -- because it delves deeply into the enormous power of urban radio and its unique affinity and ability to reach, engage and connect with urban radio listeners and urban consumers in the U.S. and globally. This report offers new and previously undiscovered insights designed to assist advertisers, advertising and marketing agencies, policy-makers and the radio industry.
You will learn about the true power of urban radio and why it offers such an ideal platform for your product, service, advertising campaign or client. The study provides trend-setting econometric analysis as well as a working framework that helps maximize the value proposition and ROI of urban radio.
Who Is It For?
|What You Get in the Urban Market Report! Makes A Stunning Client Gift!
Abstract Research Methods Table of Contents Fact Sheet
Sample of Urban Market Report paper selected by the Advertising Research Foundation and ESOMAR (PDF)
Urban Market Report Clients
Certifications in Quantitative and Qualitative Research and Marketing Research Methodology and Application
Research Overview and Deliverables
Urban Radio: The Power Unlocked! quantifies new statistical insight by tapping deeply into psychographic, technographic, econometric and demographic relationships and patterns that can be established and associated with urban radio and selected mainstream radio formats and listeners. It unearths key fundamentals, variables and reasons that give rise to the true power behind urban radio.
The report focuses on 5 of the top urban markets in the U.S. that reflect the epitome in urban life. These markets were surveyed by telephone capturing a sample base of 570 urban radio listeners.
The report also includes the results from 2 qualitative studies with findings from one-on-one interviews with 200 urban radio professionals, advertising executives, and media buyers and planners that was over 5 years in the making.